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Baseline Privacy Policy

Thank you for your interest in participating in the Project Baseline ("Baseline" or the "Study"), sponsored by Verily Life Sciences LLC ("Verily," "we" or "us"), which is a controlled affiliate of Google Inc. ("Google"). Verily values and is committed to protecting the privacy and security of your information gathered in connection with the Study. This Privacy Policy only applies to information that we may collect through our website and portal at www.projectbaseline.com (the "Site") or the related smartphone application Project Baseline App available for download through Google Play™ or the App StoreĀ® (the "App" and, together with the Site, the "Tools").


Please read this Privacy Policy carefully. We want you to understand what data we collect from you when you visit the Site or otherwise use the Tools, how we use such data, and whether and with whom we share such data. Using the Tools is voluntary, and by accessing or using the Tools, you: (i) acknowledge that you have read and understood this Privacy Policy; (ii) agree that your access to and use of the Tools are subject to the Privacy Policy and related Terms of Service; and (iii) consent to our collection and use of your data as described in this Privacy Policy.


When you use the Tools, several types of data may be collected from you, including: (1) Non-Personal Information; and (2) Personally Identifiable Information. Certain types of data are specifically NOT collected, including financial account information and personal information from children.

2.1. Non-Personal Information. We may automatically collect certain data regarding use of or access to the Tools, such as:

  • The type of device you use to access the Tools;
  • The date and time you access the Tools;
  • The type of web browser you use to access the Site; and
  • The sections within the Tools that you access.

We may also collect the IP address, user language, the operating system, the presence/absence of "flash" plug-ins, screen resolution, and connection type that you use to access the Tools.

This information (collectively, "Non-Personal Information") does not, by itself, personally identify users. We use this Non-Personal Information to monitor the effectiveness of the Tools, to help personalize your online experience and to consider potential improvements to the Tools. Non-Personal Information may be collected through cookies. For more detailed information on cookies, please refer to the "Use of Cookies" section below.

2.2. Personally Identifiable Information. You are able to view and download content displayed on the portion of the Site that is accessible to the general public without disclosing any information that, either alone or in combination with other information, can be used to uniquely identify, contact or locate you (collectively, "Personally Identifiable Information," or "PII"). However, certain restricted portions of the Site, and access to the App in its entirety, require disclosure of certain PII, as further described below. By providing such information, you consent to our collection and use of it, as described in this Privacy Policy.

    • 2.2.1. User Authentication and Study Eligibility Screening. In order to access certain restricted portions of the Site, and to access the App, you must have and login with a Google user account. Creation of a Google user account (if you do not already have one) requires you to provide your name and email address to Google. Please note, creation and maintenance of your Google user account is handled by Google, and is subject to its separate privacy policy, and NOT this Privacy Policy. We may receive certain information from Google related to your Google user account, such as email address, and will treat such information in accordance with relevant Google policies.

    • Once you have logged in with your Google user account, we will ask certain screening questions, such as willingness to undergo certain medical tests like chest x-rays, to determine your eligibility to participate in the Study. You will be asked to create a Baseline profile by completing the enrollment survey described below. You will also have the option to sign-up for our mailing list to stay informed of future opportunities to participate in research studies, which requires you to provide your email address.

    • 2.2.2. Online Consent and Enrollment Survey. Before creating your Baseline Profile, you must review and electronically sign the Baseline Profile consent form that describes the type of information that we will collect when you fill out the enrollment survey and create a profile, and how we will use that information. The online consent describes how, upon completion of the survey, your information will be used, what information may be requested of you in the future, and how certain of this information could be shared with others outside of Verily. In order to sign the Baseline Profile consent, you must provide your name and Google account information. Once the Baseline Profile consent has been electronically signed, you will be asked to complete your Baseline Profile, which involves the collection of your contact information such as your address and phone number, as well as information regarding your health, such as blood pressure and medical history, your day-to-day activities, and your demographic information. In the event of any conflict between this Privacy Policy and the terms of the Baseline Profile consent, the Baseline Profile consent will prevail to the extent of such conflict.

    • 2.2.3. Study Participation. If you are invited to formally enroll in the Study, and choose to do so, you will be required to review and sign an Onsite Informed Consent Form (the "ICF") at any of the study sites. The terms of the ICF will further describe our collection and use of your information and, in the event of any conflict between this Privacy Policy and the terms of the ICF, the ICF will prevail to the extent of such conflict. Once your ICF has been signed, you will use the Tools to provide more detailed health information, such as about your mood, sleep, and physical activity. Throughout the course of the Study, you may also be requested to provide periodic health updates and to respond to certain surveys on relevant topics, such as food habits and alcohol use.

2.3. No Personal Information from Children. We do not knowingly collect personal information from children under the age of 13. Children are not permitted to use the Tools, and we request that children under the age of 13 not submit any personal information to through the Tools. Since information regarding children under the age of 13 is not collected, we do not knowingly distribute personal information regarding children under the age of 13. For additional information, please refer to the "Children and Parents" section below.

2.4. Other Information NOT Collected. Our services and your use of the Tools does not require you to disclose, nor require us to request or collect, any credit card or other financial account information. We do not request, solicit or intend to collect any such information and you should not disclose, enter or upload any such information through the Tools. If we discover that such information was disclosed by you, we may delete such information; however, we are not liable for any consequences relating to such disclosures of information.


The use and disclosure of certain information varies with respect to the type of information collected, including: (1) Non-Personal Information; and (2) Personally Identifiable Information.

3.1. Use of Non-Personal Information. We use the Non-Personal Information collected through the Tools for statistical and research purposes and for improving the functionality of the Tools. This information may also be used for administrative purposes including, without limitation, to troubleshoot and resolve problems with the Tools. We may rely on third-party partners to collect and analyze the Non-Personal Information.

3.2. Use of Personally Identifiable Information. As described above, the PII collected may be used for a variety of purposes, including responding to your requests for information, study eligibility screening, creation of your Baseline Profile and engagement with enrolled patients throughout the Study period. Your PII may be used to create a de-identified data set. We may share your PII with business partners or service providers we use to perform the various activities contemplated in the Study.

3.3 Additional Disclosures. Though we make every effort to preserve your privacy, disclosure of PII to third parties may occur in certain situations such as: (i) responding to a subpoena, court order or other such request; and (ii) responding to a law enforcement agency's request or as otherwise required by law. In all such instances, we will take the utmost care to disclose only that information which is necessary and appropriate under the circumstances.


Cookies are small bits of data cached or stored on your computer or smartphone based on Internet activity. We may use cookies to monitor individual activity in aggregate to improve the Tools and provide features that are tailored to your needs. Most web browsers automatically accept cookies, but you can usually change your browser settings to prevent this. If you disable cookies, your ability to use some features of the Tools may be limited. We also use session cookies when you visit the Site or otherwise use the Tools. Session cookies are active only during the period you are logged into the Tools, and are removed when you leave.


In addition to the third-party entities referenced above, we may provide links to other third-party websites through the Tools solely as a convenience to you. However, such linking does not mean, and should not be interpreted to mean, that Verily endorses, is affiliated with or makes any representations concerning such third-party websites. Verily neither reviews, nor controls, nor is responsible for these third-party sites or any content therein. By using such links, you will leave the Tools. If you decide to access any of the third-party sites linked to the Tools, you do so entirely at your own risk. Verily shall not be liable for any consequences arising from use of any third-party websites to which the Tools link.


We strive to maintain the security of your information by using appropriate measures designed to protect our systems. However, we cannot guarantee the security of any information that is disclosed online. Consequently, we do not insure or warrant the security of any information you transmit, and you do so at your own risk.


Use of the Tools is not offered to children. If you are under 13, you may not use the Tools. We do not intend to collect personal information from children. If your child has submitted personal information, please contact us to request that such information be removed. Once we are aware of information entered by a child, we will exercise commercially reasonable efforts to remove such information from our databases and storage areas; however, we are not liable for any consequences relating to such information.


It may be necessary for us to modify this Privacy Policy. We will notify all users by posting an amended version of the Privacy Policy on the Site and accessible within the App. Such modifications will become effective on the day they are posted. We encourage you to frequently review the Privacy Policy for any modifications.


If you have any questions or concerns about this policy or the use of your information, please contact contact@projectbaseline.com.

Effective Date: March 16, 2017

Baseline Study LLC
c/o Verily Life Sciences LLC
269 East Grand Avenue
South San Francisco, CA, 94080