How will human health be mapped?

The first step in Project Baseline is to collect information from a diverse group of people and monitor how it changes over time. Then we'll compile that data into a digital platform (like Google Maps for health), develop powerful tools to search and analyze data within the platform, and grant access to qualified researchers. Our unique partnership between academia, medicine, and technology equips us to do all this with incredible depth, breadth, and quality. In particular, our partnership with Google empowers us to leverage machine learning, data analytics, and more. We may also launch other initiatives and expand to other countries in the future. Thereafter, the possibilities are wide-ranging—from finding a cure for cancer to being able to predict and prevent heart attacks. With your involvement, those possibilities can become realities.

What is the purpose of Project Baseline?

The purpose is to uncover new information about health and disease; analyze how genes, lifestyle, and other factors influence health; measure health diversity among a large sample of the population in order to determine "normal" or expected measures of health, which can be used as reference points in the future; identify biomarkers, or warning signs, that predict future onset of disease; and test and develop new tools and technologies to access, organize, and analyze health information.

Am I eligible?

If you are at least 18 years old, a resident of the United States, able to speak and read English or Spanish, don't have a severe allergy to nickel or metal jewelry, and don't work on Project Baseline, then you are eligible to build a Baseline Profile and be considered for the study.

How will 10,000 people be selected?

To make a complete map of human health, we need data that is representative of the population. Therefore, we are selecting a sample of people with diverse ages, ethnicities, geographic locations, health histories, and other demographic and medical information using an algorithm. If you are not invited to participate, it likely means that we have already met our requirements for people of your age, location, health status, etc., or that we do not yet have a study site open near you.

Why is Project Baseline only in the United States?

Eventually we hope to expand internationally to capture health diversity on a global scale. However, we're launching in the U.S. to start.

Does it cost me anything?

You do not have to pay anything to be involved in Project Baseline.

Is this a way to receive free medical treatment or health advice?

You will not receive any free medical treatment or health advice from participating in this study. Any lab results or information that you receive should not be used by you to make medical decisions. You should consult your doctor if you have any questions about personal medical decisions during the course of the study.

Will I have to take new medications or treatments or change my current ones?

You can continue with any medications or treatments you are already taking. You will not be asked to take new ones, as this is an observational study.

How often do I need to wear the wristwatch?

We ask that you wear the wristwatch during the day, like you would a normal watch or bracelet. It is not waterproof, so you should take it off to bathe or swim and as needed for special occasions.

Will this affect my insurance or medical services?

We will not share any information with your insurance or medical providers without your consent. You and your doctor will continue to make decisions about your care.

Who has access to my data?

The information you provide will be stored in a secure, encrypted database with restricted access. Members of the Baseline Team who need to contact you, such as staff at the study site, will have access to directly identifying information (your name, street address, phone number, and email). Otherwise, we'll remove this information and replace it with a code number before granting access to external researchers and organizations for research. Please see our Privacy Policy for full details.

Can I see my data?

We think it's important to return as much of your information as possible in an ethical, responsible manner and in a format that is interesting and understandable. This may include laboratory tests (such as glucose metabolism), clinical assessments (such as blood pressure), imaging (such as a chest x-ray), and survey data (such as mood or diet). In the future, we may also share with you summarized research outcomes from across the study population. However, please note that research is not the same as medical care. You should not expect to get medical care or advice. If you have questions regarding your data, we encourage you to share it with your primary care or other doctor.

What will you do with my data?

We will use it to expand the Baseline database and develop advanced tools for collecting, organizing, and analyzing health information. As well, in partnership with qualified researchers and organizations, we will use the data to uncover new medical insights or develop new health products.

Will Google use my information for other purposes?

While Google provides the computing, analytics, and data handling power, Google will not sell your information for advertising. All your information will be stored in a secure, encrypted database with restricted access. Read more about Google’s approach to privacy here open_in_new.

How will I benefit from this research?

We hope that Project Baseline is not only a successful scientific and medical endeavor, but also a rewarding experience for you in a variety of ways, such as: You will have access to certain lab results and data from health tests, surveys, and diaries, as well as updates. You will be part of the dedicated group of people working on our mission, with opportunities to shape the Baseline community over time. Above all, you will be helping to steer the direction of healthcare. Your involvement matters, and we hope you are as excited as we are to take action and tackle the challenge of preventing disease for future generations.

Will the study be posted on clinicaltrials.gov?

Yes, the study will be posted on clinicaltrials.gov.

My question isn't answered here. Can I talk to someone?

Feel free to call us toll-free at 855-5-BASELINE (855-522-7354), Monday - Friday 8am - 11pm or Saturday 10am - 7pm ET. We look forward to talking with you!